{"id":1520,"date":"2022-03-25T12:10:53","date_gmt":"2022-03-25T18:10:53","guid":{"rendered":"https:\/\/ando.mx\/enterate\/?p=1520"},"modified":"2022-11-29T13:21:05","modified_gmt":"2022-11-29T19:21:05","slug":"copywriting-su-influencia-en-la-captacion-de-clientes","status":"publish","type":"post","link":"http:\/\/ando.mx\/enterate\/enterate\/copywriting-su-influencia-en-la-captacion-de-clientes\/","title":{"rendered":"Copywriting: Su influencia en la captaci\u00f3n de clientes"},"content":{"rendered":"<p>Este concepto se refiere a la creaci\u00f3n de textos que atraigan a tus clientes por medio de una acci\u00f3n concreta, y que estos sepan que tus productos o servicios pueden cubrir sus necesidades.<\/p>\n<p>Para hacer un copywriting efectivo, es muy importante que se proporcione informaci\u00f3n privilegiada sobre los productos o servicios que se ofrecen, ya que con estos estaremos buscando las palabras y los textos que mejor describan el producto y que, a su vez, permitan orientar a los clientes sobre las caracter\u00edsticas espec\u00edficas que pueden adquirir con este producto.<\/p>\n<p>La clave es pasar de una caracter\u00edstica a una experiencia, y con eso debemos saber para qui\u00e9n se elabora este tipo de textos, puesto que esto nos har\u00e1 saber qu\u00e9 lenguaje utilizaremos, ya que ese texto les va a ayudar mucho conocer a detalle el producto o servicio que va a trabajar para poder dar una opini\u00f3n y, basado en su experiencia, transmitir el mensaje que ayudar\u00e1 a los clientes a llenar esas necesidades que quiz\u00e1 no sab\u00edan que podr\u00edan tener.<\/p>\n<p>Las principales claves para la elaboraci\u00f3n son:<\/p>\n<ul>\n<li>Segmentaci\u00f3n de p\u00fablico objetivo.<\/li>\n<li>Estrategia de marketing a utilizar y c\u00f3mo nos comunicaremos.<\/li>\n<li>Objetivo: novedades en productos, innovaci\u00f3n de branding o fidelizaci\u00f3n de clientes.<\/li>\n<\/ul>\n<p>Estructura de textos<\/p>\n<ul>\n<li>T\u00edtulos llamativos.<\/li>\n<li>Beneficios del producto, m\u00e1s que caracter\u00edsticas.<\/li>\n<li>Lenguaje coloquial: seg\u00fan la regi\u00f3n o el p\u00fablico objetivo.<\/li>\n<li>Posicionamiento emocional: experiencias para el usuario.<\/li>\n<li>Tr\u00e1mite credibilidad: basada en casos de \u00e9xito u opiniones de clientes.<\/li>\n<\/ul>\n<p>En Ando Haciendo Eso de la Web, nos gusta poder transmitir las experiencias de los productos que promocionamos y, para ello, debemos analizar el giro de tu negocio y los productos que ofreces para poder conseguir ese gancho emocional que har\u00e1 de tus clientes la mejor experiencia de compra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este concepto se refiere a la creaci\u00f3n de textos que atraigan a tus clientes por medio de una acci\u00f3n concreta, y que estos sepan que tus productos o servicios pueden &#8230; <a title=\"Copywriting: Su influencia en la captaci\u00f3n de clientes\" class=\"read-more\" href=\"http:\/\/ando.mx\/enterate\/enterate\/copywriting-su-influencia-en-la-captacion-de-clientes\/\" aria-label=\"Leer m\u00e1s sobre Copywriting: Su influencia en la captaci\u00f3n de clientes\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":1521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterate","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywriting: Su influencia en la captaci\u00f3n de clientes - ANDO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ando.mx\/enterate\/enterate\/copywriting-su-influencia-en-la-captacion-de-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting: Su influencia en la captaci\u00f3n de clientes - ANDO\" \/>\n<meta property=\"og:description\" content=\"Este concepto se refiere a la creaci\u00f3n de textos que atraigan a tus clientes por medio de una acci\u00f3n concreta, y que estos sepan que tus productos o servicios pueden ... 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