{"id":1072,"date":"2019-05-13T11:30:57","date_gmt":"2019-05-13T17:30:57","guid":{"rendered":"https:\/\/ando.mx\/enterate\/?p=1072"},"modified":"2019-05-13T11:30:57","modified_gmt":"2019-05-13T17:30:57","slug":"big-data-marketing","status":"publish","type":"post","link":"https:\/\/ando.mx\/enterate\/big-data-marketing\/","title":{"rendered":"Big Data Marketing, Marketing Basado en Datos"},"content":{"rendered":"<p><strong>\u00bfQu\u00e9 es el Marketing Basado en Datos?<\/strong><\/p>\n<p>El marketing antes hac\u00eda estudios de sus posibles clientes y realizaba encuestas y llamadas telef\u00f3nicas, s\u00ed; pero ahora la manera de investigar y desarrollar estrategias en torno a los h\u00e1bitos de consumo o intereses de nuestros clientes se basa en una sola palabra: datos.<\/p>\n<p>En ANDO Haciendo eso de la WEB queremos contarte sobre c\u00f3mo el auge de nuevas herramientas digitales ayuda \u2013y hace evolucionar- al marketing.<\/p>\n<p>Como negocio, debemos tener una manera de obtener datos fiables, para entender la situaci\u00f3n del mercado. M\u00e1s importante a\u00fan, debemos de conocer a nuestro cliente, y eso se puede hacer de manera perfecta mediante las herramientas de Google y Facebook Analytics.<\/p>\n<p>Estas plataformas hacen an\u00e1lisis de los sitios web: cu\u00e1nta audiencia tienen, c\u00f3mo compran o se comportan en dicha p\u00e1gina, y c\u00f3mo los visitantes espor\u00e1dicos lentamente se vuelven compradores. En fin, te dir\u00e1n cada detalle de c\u00f3mo se comporta tu sitio y sus visitantes en la web, y te ofrecer\u00e1n tambi\u00e9n su contraparte (o herramienta hermana), la plataforma de Adwords.<\/p>\n<p>Google Analytics cuenta con Google Adwords: un programa que ofrece el servicio de hacer publicidad pagada.<\/p>\n<p>\u00bfQu\u00e9 quiere decir eso? Bueno, b\u00e1sicamente, si alguien busca algo relacionado con tu negocio en un motor de b\u00fasqueda, puede que tu p\u00e1gina web sea de las primeras en aparecer.<\/p>\n<p>Facebook Analytics te ofrece Facebook Ads, donde la publicidad pagada se ver\u00e1 dentro de la misma plataforma.<\/p>\n<p>Bueno, hay que afrontar la realidad: mientras m\u00e1s obvio sea el anuncio, y m\u00e1s veces lo vean, las posibilidades de que a tu<em> lead<\/em> \u2013o cliente potencial- le interese o lo considere de valor, es muy bajo. A nadie le gusta sentir que lo est\u00e1n bombardeando con COMPRA COMPRA COMPRA.<\/p>\n<p>Obviamente depende de muchos factores.<\/p>\n<p>Mira, en ANDO Haciendo eso de la WEB creemos en el <em>growth marketing.<\/em> Otro t\u00e9rmino anglosaj\u00f3n que ya se sacaron de la manga, seguro est\u00e1s pensando. S\u00ed, bueno, pero no. Este simplemente se basa en el hecho de que un negocio debe crecer su presencia digital, tras probar las estrategias correctas de acuerdo a su target; consiguiendo as\u00ed que tus seguidores o visitantes crezcan de manera org\u00e1nica, sin que andes comprando bots o inviertas de m\u00e1s.<\/p>\n<p>B\u00e1sicamente, debes irte introduciendo a sus mentes de manera sutil. Pasar del campo de \u201cdesconocido\u201d a \u201ccreo que ya lo vi\u201d a \u201clo conozco, s\u00e9 de qu\u00e9 es\u201d.<\/p>\n<p>Y esto no se puede hacer de manera r\u00e1pida ni con contenidos malos: sino con estrategias que realmente generen interacciones y atraigan a la gente, dependiendo de sus gustos e intereses.<\/p>\n<p>Obviamente, quieres tener muchos seguidores y muchas visitas a tu p\u00e1gina web de la manera m\u00e1s r\u00e1pida posible, pero lo que importa del growth marketing es aprender a segmentar a tu p\u00fablico y construirles estrategias digitales a la medida, aprovechando la informaci\u00f3n que te dan las herramientas de Analytics; y as\u00ed evitar lanzar campa\u00f1as a ver si es chicle y pega.<\/p>\n<p>\u00bfDeber\u00e1 haber inversi\u00f3n? S\u00ed. Pero esta no es alocada, sino que sigue un organigrama donde cada peso sirve para campa\u00f1as enfocadas, que ir\u00e1n incrementando la presencia digital de tu marca o negocio, y atrayendo justo a los clientes que buscas.<\/p>\n<p>La verdad, en ANDO Haciendo eso de la WEB nos la sabemos, y podemos aplicar todo nuestro <em>insight <\/em>de marketing digital <strong>(<a href=\"https:\/\/ando.mx\/enterate\/adwords-sem-smm\/\">https:\/\/ando.mx\/enterate\/adwords-sem-smm\/<\/a>)<\/strong> y adecuarlo a lo que hace \u00fanico a tu negocio. \u00a1Con\u00f3cenos!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el Marketing Basado en Datos? El marketing antes hac\u00eda estudios de sus posibles clientes y realizaba encuestas y llamadas telef\u00f3nicas, s\u00ed; pero ahora la manera de investigar y &#8230; <a title=\"Big Data Marketing, Marketing Basado en Datos\" class=\"read-more\" href=\"https:\/\/ando.mx\/enterate\/big-data-marketing\/\" aria-label=\"Leer m\u00e1s sobre Big Data Marketing, Marketing Basado en Datos\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":1073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterate","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Data Marketing, Marketing Basado en Datos - ANDO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ando.mx\/enterate\/big-data-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Data Marketing, Marketing Basado en Datos - ANDO\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es el Marketing Basado en Datos? El marketing antes hac\u00eda estudios de sus posibles clientes y realizaba encuestas y llamadas telef\u00f3nicas, s\u00ed; pero ahora la manera de investigar y ... 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